In sticking with the environmental changes, the next generation Range Rover Evoque and Land Rover Discovery Sport will make it’s switch only electric and hybrid powertrains. An initiative that’s been implemented as part of JLR's Reimagine strategy.
The Jaguar Land Rover’s Reimagine Strategy
Inspired by Jaguar Land Rover’s Reimagine Strategy, Land Rover is set to launch six battery-electric variants. These will be rolled out over the next five years and, from 2026, only the electrified options will be available, including the mild-hybrid systems too. As part of this strategy, Jaguar Land Rover aims to have 60% of its global sales as fully electric, 10% for their plug-in hybrid options and 30% to be mild or standard hybrid. As such, it’s working in line with the government’s proposal of petrol and diesel car sales ceasing by 2030. The vehicle manufacturing company is aiming for all sales to be zero-emission by 2036. It’s an impressive and challenging goal to reach but with the government’s goal, it’s definitely something that’s necessary.
Switching To MLA Or EMA
Future models under the Land Rover fleet will switch to one of two platforms that are new to the company. The mixed-powertrain modular longitudinal architecture (MLA for short) and the BEV native Electrictrified Modular Architecture (EMA).
Modular Longitudinal Architecture
The MLA will be introduced in 2022 or 2023. This platform will be used for models that are next-generation Range Rover and Range Rover Sport. This flexible architecture, as described by the company, will be accepting mild-hybrid, plug-in hybrid, hybrid and those that are fully electric.
Electrified Modular Architecture
The EMA platform will come a little later on in 2024 and it will be used for next-generation Range Rover Evoque and Discovery Sport models. Future versions of these won’t offer the pure combustion or mild-hybrid forms and that the platform is engineered with a simple body structure, flat floor to maximise space and will focus on an underfloor EV battery. The JLR Reimagine is one of many vehicle companies that are leading the way into a more environmentally-conscious future.
An Entirely Electric Vehicle Brand
Jaguar Land Rover is looking to target the more affordable end when it comes to their range of models. These are usually some of their best sellers too. EMA will use an 800V system, which will hopefully mean faster charging rates available and more efficiency when it comes to EVs. While the EMA platform is designed specifically with electric cars in mind, it can still be fitted with hybrid and plug-in hybrid systems.The investor presentation that was given to announce the above, also hinted that there was a planned expansion of the Defender model that hinted at potentially two variants. The firm had previously hinted at a Defender pick-up, so this could be one of the two that we’ll see at some point in the future.
If you’re looking for new and approved Land Rovers, then here at Heritage Land Rover, we can ensure you get access to all these new electric variants as and when they come in!
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